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Research papers

Fast moving consumer and OTC products

Different Strokes for Different Folks on the Road to OTC Marketing Effectiveness: Consumers shop for OTC products differently to how they buy their groceries. Advertising effectiveness, the relevance of shelf-based awareness, consumer ?buzz? and the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Clémentine Fischer, Robert Buckeldee, Erik Maasen
Company: Nielsen
February 6, 2008
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Citation

Fischer, Buckeldee and Maasen (2008a, February 06). Fast moving consumer and OTC products. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/fast-moving-consumer-and-otc-products